In November 2022, Balenciaga released ad campaigns that showed children holding teddy bears dressed in bondage harnesses. A separate campaign photographed bags on a desk with partially visible Supreme Court documents from United States v. Williams, a case about child pornography laws. The company initially sued the production company North Six, then dropped the lawsuit. Creative director Demna Gvasalia apologized. The controversies raised questions about the fashion industry's normalization of disturbing imagery involving children, and whether internal review processes failed or approved the content deliberately.