Food scientist Howard Moskowitz pioneered the 'bliss point' — the optimal sensory profile that maximizes craving. When Big Tobacco acquired major food brands in the 1980s, they applied cigarette addiction engineering to reformulate foods with more colors, flavors, and additive combinations. A 2023 review found tobacco-owned foods were 80% more likely to be hyper-palatable than non-tobacco-owned equivalents. The result: 14% of adults are now classified as food-addicted, matching alcohol addiction rates.