A 2018 investigation revealed that Cambridge Analytica harvested personal data from up to 87 million Facebook users through a personality quiz app, without consent. The data was used to build psychographic profiles for targeted political advertising during the 2016 US presidential campaign. Facebook knew about the data harvesting since 2015 but failed to act. The scandal led to a $5 billion FTC fine — the largest privacy penalty in history — and Zuckerberg's testimony before Congress.
Cambridge Analytica harvested 87 million Facebook profiles to manipulate the 2016 election
“Facebook data was harvested without consent and weaponized for political manipulation. They built psychological profiles on millions of voters to manipulate their behavior.”
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