The demonization of cholesterol and saturated fat was partly driven by industry. Procter & Gamble (Crisco makers) were major AHA funders. The food industry promoted the fat-heart disease narrative, opening markets for low-fat processed foods and $30B+ annual statin sales. Growing evidence suggests sugar, inflammation, and high-carb diets are greater culprits. The sugar industry's 1967 Harvard study was foundational to the misdirection. Some cardiologists now challenge the conventional cholesterol hypothesis entirely.