Internal Purdue Pharma emails revealed Richard Sackler called opioid victims 'reckless criminals' and 'scum of the earth' while his company aggressively marketed OxyContin as having low addiction risk. Sales reps used the words 'street value', 'crush', or 'snort' in 117 internal notes. The result: over 500,000 Americans dead from opioid overdoses. Purdue paid $8.3 billion in settlements.