A 1969 R.J. Reynolds internal memo stated: 'Doubt is our product since it is the best means of competing with the body of fact.' The tobacco industry's playbook — manufacturing doubt, funding industry-friendly research, creating conflicts of interest — has been systematically adopted by the pharmaceutical industry to downplay opioid addiction, statin side effects, and SSRI withdrawal. 30 million pages of disclosed tobacco documents proved these tactics work for decades.