A 1969 R.J. Reynolds memo stated: 'Doubt is our product since it is the best means of competing with the body of fact that exists in the mind of the general public.' This became the blueprint for corporate disinformation: manufacturing doubt, recruiting skeptical scientists, creating illusions of debate, attacking researchers, and funding industry-friendly research. Documented in 'Merchants of Doubt,' this exact playbook was adopted by the fossil fuel industry, the sugar industry, and pharmaceutical companies.